Storytelling is everything in sales.
No story, no sales.
You light the path for your customers to solve their problems.
This blog by IDEO-U is a good explanation of Story Arcs: https://www.ideou.com/blogs/inspiration/how-to-choose-a-story-arc-for-your-presentation
[BTW I’m a big fan of IDEO. As a design agency they helped engineer the first computer mouse for Steve Job’s Apple in 1984. One of the requirements was that it needed to roll smoothly on Job’s jeans!]
My favourite Story Arcs in selling are:
In Media Res (bit like a Pulp Fiction movie)
The Hero’s Journey
In Media Res captures the audience quickly if designed well. I was on a 4WD bus from the pit to the mine camp, with two burly miners on either side of me. They were angry and sharing some very colourful language…
Hero’s Journey is classic. And most people like to listen to classic.
