The 80-20 Rule in Sales

If you don’t know, the Pareto Principle is that 80% of the outcomes come from 20% of the causes.

It occurred to me, while watching the original Aladdin cartoon movie (1992) that Robin Williams was the standout supporting character. He carried the entire movie.

His impact inspires new generations of followers each time its played.

Aladdin and Princess Jasmin are very wooden. The antagonise, Jafar is good. But the genie brings everyone to life.

Williams was only paid $75,000 for his work. Vastly underrepresented in the impact that he made on the film.

Aladdin went on to earn over $500M at the box office and to become one of Disney’s greatest animations.

Similarly in sales, there are some who have a disproportionate effect. They sell $20M in a year, when the average is $4M. Another example of the Pareto Principle or 80/20 rule.

High performing sales people are usually contrarian. They are disinterested in most things except closing deals. And when they are focussed on their job it is something to behold.

If Williams’ agent was one of these sales people, then maybe he would have gotten more?