Microcontent refers to short, bite-sized pieces of information that are easily digestible and shareable. They can be used to help sales people be more persuasive by:
Providing clear and concise information: Microcontent makes complex information easy to understand and remember, making it easier for salespeople to get their point across.
Improving engagement: Microcontent is highly shareable, allowing salespeople to reach a wider audience and increase engagement with potential customers.
Building trust: By providing value and education, microcontent can help salespeople establish themselves as experts and build trust with potential customers.
Supporting the sales process: Microcontent can be used to educate potential customers, answer common questions, and provide compelling reasons to buy.
Microcontent is very important because buyers have very little time to listen to you. Think about the messages you share. How can they make a greater impact?