I get it that sales is hard. I have been doing sales full time for the past 18 years and there are still days that I don’t enjoy it.
As a startup founder you need to accept the success of your current and future ventures is largely based on your willingness to get out and have a go at selling your product that you have built.
You will probably make lots of mistakes but this is far more preferable than sitting in your cave pondering on how to develop the perfect pitch and finding someone else to do it.
If you cannot commit to sales until your startup is at least $1M in revenue then you should get a job at Google or join a consulting company.
Selling is non-negotiable when it comes to startup founders.
