I want to share with you a secret.

Not “The Secret”.

But a tool that has enhanced my sales for the past 15 years.

It was introduced in first MBA class (Business Communication).

The secret is still out there. But you need to try it to comprehend its value.

This six-step pattern will improve your communication with anyone. I wrote the letter example.

You can connect with someone and bring them across, like a bridge to your side or perspective.

What you are offering is not free. Everything has a price.

If you can follow the pattern, you will be an influential person.

It could be applied to anything. A slide deck. A 200-page proposal, or a 30-second YouTube advertisement.

The options are endless.

Try it. Prove me wrong.