Storytelling Basics
One of the biggest mistakes companies make is communicating how good they are.
This can be obvious through their website and LinkedIn profile.
We are so good.
We are an awesome place to work.
We are the best in our category.
We know what you want.
You need us!
It’s a load of crap.
They fail to connect with their audience.
Their customer is the hero.
Billion dollar companies like Apple get it.
It is always about the customers.
Their hopes and dreams.