Over the past few months I have been a big fan of Robert Cialdini’s 2016 Book, Pre-Suasion. 

Research has uncovered the fascinating fact that if we ask someone for advice, they are going to be more supportive of the product we are selling. 

Despite people’s fears that asking for advise might cause people’s perception that we don’t know much, the evidence shows the opposite.  

A great way to use this tactic is asking for advice on how to navigate an organisation’s structure for a proposed product. You are going to get greater support compared to not asking for advice!