About a month ago I published this article on how watching images of runners winning races can improve sales results by 60%. The research was outlined in Robert Cialdini’s latest book, Pre-Suasion. 

Always wanting to be the guinea pig I gave it a try... To be honest at first I found it a bit weird looking a this slide deck of runners while calling customers... I was not convinced it would work! 

This is the result of giving the pre-suasion experiment a try: 

• I feel more relaxed and at ease when calling prospects and customers.

• When I am relaxed my mind is more capable of solving complex challenges and can be more articulate when speaking.

• There has been a measurable increase in my success over the phone!

If you can get past the weirdness and give it a try you might be surprised.